REBECCA  APODACA, ASA

 President/CEO/ Accredited Senior Appraiser / Authenticator/ Restorer of Brass, Fretted, International, Orchestral, Sheet Music, Percussion, Woodwind Musical Instruments

A & D Music Incorporated

668 N Coast Hwy #260   Laguna Beach, CA 92651

(949) 768-7110   

email: admusic@cox.net

url:http//www.admusic.net

        We work Locally - Nationwide - Globally  - and to service other Appraisers

OVER 50 YEARS EXPERIENCE IN THE MUSIC PRODUCTS INDUSTRY

•  IRS Qualified Non-cash Contribution
•  Expert Witness Services
  
•  Estate Settlement
•  Dissolution of Marriage
•  Insurance Coverage and Claims
•  Appraisal Consultations
•  Sales of Instrument Consultations
•  Purchase of Instrument Consultations
  
•  Research
•  Lectures
•  Valuation of Celebrity owned instruments

EDUCATION

2007: Appraisal Studies of Fine & Decorative Arts Certificate. The University of California, Irvine, CA

1977: Musical Instrument Repair Technician Certificate, Orange Coast College, Costa Mesa, CA.

1974: Undergraduate degree, with Honors, Music Major, , Santa Cruz, CA. 

ADDITIONAL  SKILLS  AND  STUDIES

Pre-formal training started in 1960 in a family of musicians who worked on guitars. Personal training in repair from Bernardo Rico (BC Rich Guitars) Doc Kauffman (Fender/Rickenbacker.)

National Association of Professional Band Instrument Repair Technician Seminars (NAPBIRT) Attended 9 specialty classes. 

International Association of Music Products (NAMM) University Classes. Attended over 50 classes in Marketing, Sales, Management, Fund-raising, Advertising and Customer Service.

Speak, read and write English and basic Spanish. Ability to read some French, Italian, Latin, German, and Dutch including familiarity with musical terms in these languages.

Employment
2012- Present: President/ CEO/ Accredited Senior Appraiser/ Authenticator/Expert Witness Writer of Musical Instruments and their related accessories

1978 - 2011: President/ CEO/ Appraiser/ Authenticator/Restorer of Musical Instruments. Founded A & D Music Incorporated. 33 years marketing, selling, repairing, restoring, renting and appraising of Pro-Audio, brass, international, fretted, orchestral, percussion, printed music, vintage and woodwind musical instruments.

2008-2013 Freelance writer for music products industry. Monthly Column in Music & Sound Retailer Magazine, Appraisal Scene Investigation 21 issues, Shine a Light 13 issues as well as current occasional stock articles. www.msretailer.com

2000: Musical Instrument Conservator, NAMM Museum of Making Music, Carlsbad, CA. Technical preparation of 400 instruments for display and exhibition as a contracted position. Continue to provide technician and consultation services on an as-needed basis.

2002- 2003: Music Coordinator, Flamenco Artist, Daniello De Laurentiis and his group Luna Loka, including performances for the Homeland Security Conference of 27 State Governors. St. Regis Hotel Dana Point, CA and World Series Party, Hilton Hotel Anaheim, CA.

1976 - 78: String/Brass/Woodwind /Percussion Technician, Los Angeles Unified School District. Performed musical instrument repair services for the world's largest instrument repair facility. Part of a team that maintained 30,000 instruments. Repaired for retail stores
APPRAISALS
1996 - present: Apodaca has been appraising musical instruments for 20 years and has developed and maintained an extensive reference library of over 500 books, periodicals and videos. She belongs to various user groups via the Internet, including and Christie's, Julien’s, Bonham, Skinner auction houses. These appraisals have been used for Expert Witness work, Estate Settlement, Noncash Charitable Contribution, Insurance coverage, loss/claim, Private Sales, Bankruptcy. Apodaca initiated and completed the requirements to create the American Society of Appraisers first Musical Instrument Category in December 2011.
Appraisal Classes
The level one through four classes PP201 for Personal Property Valuation.
ART HIS X400, X400.1, X400.2, X400.3, MGMT X404.2
Tool kits for Fakes, Frauds & Reproductions Class, UCI ART HIS X404.21
Insurance, Appraisers and the Law, UCI MGMT X404
The IRS Symposium ` 2007 & 2008
Expert Witness Class, Expert Witness Seminar 2007 ASA Conv.
Chicano Art Seminar, Classic Cars Seminar 2007 ASA Conv.
Business Machinery and Technology 2008 C.E.
Sharpening your Report Writing 2010 C.E.
Sharpening your Appraisal Tools 2010 C.E.
Restitution of Art Looted or Otherwise Displaced During Wartime: 2011 C.E. Uniform Standards of Professional Appraisal Practice 2008, 2012, 2014 C.E.
Everything You Were Never Taught About Litigation Appraisal 2012 C.E.
The Appraiser in Litigation: Skills in Expert Testimony and Discovery 2013 C.E.
IRS CASE VALUATION WORKSHOP 2015 C.E.

Large/Important Appraisal Assignments
Donation -Kennedy Center for Performing Arts, 56,000 piece Printed Music Library, S. Simon
Donation- Dept. of the Interior- Composer, Irving Berlin’s transposing piano
Donation – celli & 10 bows from Pablo Casal’s Master Class Assistant, Adjunct professor
Insurance coverage - Grammy Rock Artists 419 rock band instrument collection
Insurance coverage for guitars of guitarist of Heavy Metal group Black Sabbath
Donation -Musician in the Library of Congress Washington D.C.
Private Sale -Second Solidbody Electric Guitar made in history.(Bigsby 1948)
Private Sale -Authentication and Appraisal of 1951 Fender Telecaster Electric Guitar
Estate Settlement- court ordered-. 300 pieces of printed music dating from 1825 -1978
(Included translation in German, English, French, Italian, Polish, Latvian and Russian)
Bankruptcy Court, Liquidation – Estate Settlement of 50 year old music store.

LITIGATION AND ARBITRATION
Apodaca has been successful in settling cases prior to the expense of a costly court trial. She has worked on both Plaintiff and Defendant sides.
(2015) Court Case (Defendant) for water damages to a violin repair and maker’s shop
(2015) Court Case (Defendant) Hypothetical Appraisal 100 year old rare Belgium piano, burned
(2014) Court Case (Plaintiff) for Dissolution of Marriage included $100,000 Guitar collection
(2013) Court Case (Defendant) on $600,000 on losses on guitar and Rock Band type instruments
(2013) Court Case (Defendant) on $110,000 on losses on guitar collection fire
(2012) Court Case (Defendant) for $100,000 in losses on instruments involved in San Diego Fire
(2009) Court Case (Plaintiff) for $40,000 total damages on cello for major Airline

PROFESSIONAL ORGANIZATIONS
American Society of Appraisers (ASA)
International Association of Music Products (NAMM)
SEAK Expert Witness
JurisPro Expert Witness
American Musical Instrument Society (AMIS)
National Association of Professional Band Instrument Technicians (NAPBIRT)
Los Angeles Bar Association Expert Witness Listing
Orange Coast College Advisory Committee, Musical Instrument Repair, 1975-1976
First member of Guitar Foundation of America (GFA)
American Music Conference (AMC)
Women International Music Network (WiMN)

HONORS/AWARDS
2015: NAMM Resource Center, Women Anthem Video -Influential women in music products
2015: Nominated for “Artist of the Year” City of Laguna Beach-contributions in music
2013: Nominated for “She Rocks” award for Women International Music Network WiMN.
2012: NAMM Oral History Inductee
2005: Nominated for Hispanic Woman of the Year, Hispanic Business Magazine.
2005: Milestone Achievement 25th Anniversary Award from NAMM's President, Joe Lamond.
1991: Recognized by Entrepreneur Magazine as one of the top five home-based businesses.
Lectures
"Schalmei -Musical Adaptations to Historical and Social Change" American Musical Instrument Society Conference 2011, Musical Instrument Museum, Phoenix, Arizona
“Piano Technicians and the IRS” Piano Technicians Guild 2014, Fields Pianos Santa Ana, CA

Selected Client List
ABC Movie "Stranger on my Land", Los Angeles, CA NBC Television Orchestra, Burbank, CA
John F. Kennedy for the Performing Arts Conductor Oakley Sunglasses, Foothill Ranch, CA
Allen, R.C. (Guitar maker) El Monte, CA Orange County Performing Arts Center,
American Music Conference, Carlsbad, CA Pacific Symphony Santa Ana, CA
Christie's Auction House, NY, NY NAMM Museum of Making Music, CA
The Musical Instrument Museum, Phoenix, AZ(MIM) Skirball Museum, Los Angeles
Instrument Restorations of Americana Folk and International instruments have included:
Americana 1920's Mando-Banjos, Banjos, Banjo-Ukuleles, Banjolin, Ukelin, Ukele
American 1864 Martin Parlour guitar, Bolivian Charangos, Chinese Flutes, Sihu, Hru
Czechoslovakian Tamboritza, English Lyon & Healy Harps 150 years old - 300 years old,
German Zithers, Grecian Bouzoukis, Japanese Biwas, Lebanese Ouds, Mesopotamia Guzles,
Mexican Vihuelas, Requintos & Guitarrons, and Russian Balalaikas.

Published Articles, written by Rebecca Apodaca
“An Urge to Merge” AMIS Conference The Music & Sound Retailer Magazine Vol. 32 No. 8 August 2015
“NAMM Travel Tips” NAMM website NAMM U published November 2014
“R.C. Allen Passes 1934-2014” Vintage Guitar Magazine Vol. 28 No.08 June 2014
“The U.N. of Musical Instruments” The Music & Sound Retailer Magazine Vol. 29 no. 7-July, 16, 2012
“Shine a Light” The Music & Sound Retailer Magazine Vol. 29 no. 1-January 15, 2012 January 15, 2013. 13 articles
"Cindalee Hall, President of RIC International" The Music & Sound Retailer Magazine Vol. 28 No. 8
"MIM is the Word" The Music & Sound Retailer Magazine, Vol. 27 No.6 June 15, 2010 COVER STORY
"Appraisal Scene Investigation", The Music & Sound Retailer Magazine, Vol. 27 No.4 - April 15, 2010 - to December 15, 2011 21 monthly articles.
My Time at Summer NAMM, The Music & Sound Retailer Magazine, Vol. 25 No. 8, August 15, 2008
Visual-Radio-Television, and M.C. Artist Experience
2013: Radio Personality – KX93.5 Laguna Beach, CA –Co-host Lagunapalooza Fantasy Concert©
2007: Creator of Musical Instrument Artworks ©, assemblage sculptures made from instruments and found items. Exhibition, "Musical Re-arrangements" at Pure Color Gallery, Laguna Beach, CA.
2003: Mistress of Ceremonies of Laguna Beach Blues and Jazz Concert
2002: PSA for Sesame Street Musicworks, Australian Television
1990: Good Morning L.A. – Interview subject
1989: Dimension Cable TV Interview subject

Print
Apodaca has been the interview subject of over 25 articles regarding her and her business including the Los Angeles Times, Entrepreneur Magazine, University of California Extension Newsletter, Laguna News-Post, The Register Newspaper, Music & Sound Retailer Magazine, Sunset Magazine, The Saddleback Valley News, American Society of Appraisers National Newsletter, The ASA Los Angeles Chapter Newsletter, Technicom National Association of Professional Band Instrument Technicians.. Piano Technicians Guild